Market Entry strategies by analyzing Nike’s growth in Chinese Market

Project scope - International business management is the process of planning, organizing, leading, and controlling the activities of a firm that operates across national borders. To understand this concept worldwide we will be analyzing Nike’s growth in the Chinese Market. As we all know Nike is a big brand, and China is the best opportunity because of the huge population to expand business for any brand.We will do deep case study on it as we need to gather data from various source to conclude this case study for better understanding, it involves overseeing and strategizing a company’s operations in diverse markets, cultures, and regulatory environments.

Priority analyzing point Cultural Sensitivity

Partnerships and Collaborations strategy

Government rules,regulations,Foreign trade policy

Analysis of all highlighted Points by making report

Documentation of detailed Project/Synopsis

Prepare a short PPT to showcase understanding of summarization of the project.