To identify potential new markets for the company’s products/services.
To develop strategic recommendations for entering and expanding in new markets.
To analyze competition and market trends to support decision-making.
To evaluate customer demographics, needs, and purchasing behavior in target markets.
To assess the feasibility and profitability of entering new markets.
To analyze pricing, distribution, and promotional strategies for market expansion.
Research and analyze current markets to identify growth opportunities.
Collect and evaluate data on target markets (demographics, size, competition).
Study customer behavior and preferences in potential markets.
Conduct a SWOT analysis to assess strengths, weaknesses, opportunities, and threats.
Analyze competitor strategies and market positioning.
Develop market entry and expansion strategies (pricing, distribution, promotion).
