To analyze the current marketing strategies being used by SMEs for business growth.
To compare the effectiveness of online and offline marketing approaches in driving business growth for SMEs.
To explore the role of marketing and advertising in the growth of SMEs.
To provide recommendations for SMEs to improve their marketing strategies for better business outcomes.
Conduct a literature review on marketing strategies in SMEs and the role of online and offline approaches.
Collect data through surveys and interviews with SME owners/managers to understand their current marketing strategies and challenges.
Analyze the data to compare the effectiveness of online and offline marketing approaches in driving business growth for SMEs.
Present findings and recommendations for SMEs to improve their marketing strategies for business growth.
