Develop students’ ability to apply sales and customer relationship management techniques specific to the hospitality industry, particularly in reservation sales.
Enhance analytical skills by interpreting booking data and market trends to identify sales opportunities and optimize room occupancy.
Build competencies in communication, negotiation, and professional client engagement to effectively manage inquiries and convert leads into confirmed reservations.
Foster problem-solving and decision-making abilities through handling real-world challenges such as overbooking, cancellations, and last-minute requests.
Encourage the use of CRM and reservation management software to streamline sales processes and maintain accurate client data.
Promote teamwork and professional communication by collaborating with marketing and front-desk departments to align sales strategies with overall hospitality operations.
Strengthen reporting and presentation skills by preparing sales performance summaries and proposing actionable sales growth strategies to management.
Analyze a provided dataset containing historical reservation records, customer demographics, and booking patterns to identify peak booking periods, customer preferences, and cancellation trends.
Design a targeted sales outreach plan for a specific customer segment using CRM software or simulated platforms, applying segmentation and personalized communication.
Simulate handling various customer scenarios including inquiry management, upselling premium room packages, and resolving overbooking conflicts, demonstrating negotiation and problem-solving.
Collaborate with a hypothetical marketing team to recommend promotional campaigns or partnership opportunities aimed at driving reservations during low occupancy periods.
Prepare a comprehensive sales report summarizing findings from data analysis, outcomes of simulated customer interactions, and strategic recommendations to improve reservation sales.
Present the report and sales strategy proposal to a panel acting as hotel management, justifying decisions with data-driven insights and demonstrating professional communication.
Reflect on the use of technology tools and soft skills throughout the project, identifying areas for personal improvement in sales and customer relationship management within hospitality contexts.
