To analyze the current sales strategies and performance metrics used by sales representatives in the FMCG industry.
To identify potential areas for improvement in the sales process, including customer engagement, product knowledge, and closing techniques.
To develop and implement new sales training programs and resources to enhance the skills and productivity of sales representatives.
To assess the impact of the new training programs on sales performance and overall profitability.
Conduct interviews and surveys with sales representatives, sales managers, and customers to gather data on current sales practices and challenges.
Analyze sales data and performance metrics to identify patterns and areas for improvement.
Develop a training curriculum focused on enhancing sales skills, product knowledge, and customer engagement.
Implement the new training programs and measure their impact on sales performance.
Prepare a comprehensive report outlining the findings of the research project and providing recommendations for optimizing sales performance in the FMCG industry.
