Price Sensitivity & Promotions — How Discounts, Offers, and Loyalty Programs Drive Sales
Tinymart Global Private LimitedRetail & E-CommerceProject Objectives:
Examine how different types of promotions impact consumer buying behavior.
Project Tasks:
Collect store-level data on recent promotional campaigns.
Interview shoppers (primary) and analyze secondary sales data or case studies.
Study competitors’ offers (online + offline).
Output: Analyze which promotions work best for which customer segments.
Educational Qualifications
BBAMBAPGDM
Required Skills
Data InterpretationConsumer Behavior Analysis In Sustainable BankingPromotion Effectiveness AssessmentCompetitor Offer BenchmarkingSegmentation-Based InsightsMarket Research Reporting
