Pricing Strategy Optimization Using Customer Perceived Value Analysis

To evaluate customer perceived value and design an optimized pricing strategy that maximizes revenue while maintaining competitiveness. The project aims to assess price sensitivity, consumer expectations, and competitor pricing to recommend an effective value-based pricing model.

Conduct customer surveys to measure price sensitivity and willingness to pay.

Analyze competitor pricing strategies in the same product category.

Study value-based, cost-based, and competition-based pricing models.

Perform break-even and contribution margin analysis.

Evaluate psychological pricing techniques (₹99, bundle pricing, discounts).

Identify price elasticity of demand for selected products.

Segment customers based on purchasing power and buying frequency.

Analyze impact of discounts on brand perception.

Propose dynamic pricing strategies where applicable.

Prepare financial projections under different pricing scenarios.

Develop recommendations balancing profitability and customer satisfaction.

Present a structured pricing strategy report with supporting data.