To evaluate the effectiveness of rebranding strategies undertaken by companies and assess changes in customer perception, brand identity, and market positioning following rebranding initiatives.
Study concept and reasons for rebranding.
Identify brand that recently rebranded.
Analyze changes in logo, tagline, and identity.
Conduct survey on customer perception.
Compare pre- and post-rebranding performance.
Evaluate communication strategies during rebranding.
Study impact on brand recall.
Analyze competitor reaction.
Identify risks associated with rebranding.
Suggest best practices for successful rebranding.
Prepare case study report.
