The primary goal of this project is to understand and analyze how catchment area mapping can be effectively used to determine the ideal location and potential of a new branch—whether it be a retail store, bank branch, healthcare facility, or any other service-based outlet. Students will explore how geographic, demographic, and behavioral data can help identify high-potential areas for business expansion or optimization
Understand what a catchment area is and why it’s important in strategic planning;2.Learn how to collect and interpret spatial and demographic data relevant to branch scoping;3.Use mapping tools (digital or manual) to visualize and analyze potential catchment areas;4.Evaluate factors such as population density, income levels, competition, accessibility, and infrastructure.5.Develop and present a data-backed proposal for optimal branch placement;6.Understand the real-world impact of location-based decisions on business success
