To evaluate the current sales strategies and practices employed by sales representatives in the FMCG (Fast-Moving Consumer Goods) industry.
To identify challenges faced by sales representatives in meeting their sales targets and fostering client relationships in the FMCG sector.
To recommend potential improvements and best practices for enhancing the effectiveness of sales representatives in the FMCG industry.
Conduct a literature review on sales strategies and practices relevant to the FMCG industry.
Collect data through interviews or surveys with sales representatives in the FMCG sector to understand their experiences and challenges.
Analyze the data collected to identify common themes and areas for improvement in the sales process.
Develop recommendations for enhancing the effectiveness of sales representatives in the FMCG industry based on the findings from the research.
