To analyze the effectiveness of Influencer Marketing on social media platforms for Myntracom.
To identify key performance indicators (KPIs) for measuring the success of influencer marketing campaigns.
To evaluate the impact of influencer marketing on brand awareness, customer engagement, and sales for Myntracom.
To provide recommendations for optimizing influencer marketing strategies based on the findings.
Conduct a literature review on influencer marketing and social media analytics in the context of business analytics.
Collect and analyze social media data for Myntracom, focusing on influencer marketing campaigns.
Identify relevant KPIs and develop a framework for measuring the effectiveness of influencer marketing.
Evaluate the impact of influencer marketing on brand metrics, customer engagement, and financial performance.
Present findings and recommendations in a research report.
