To enable students to apply business development strategies including market research, competitor analysis, and customer segmentation to identify growth opportunities.
To develop competencies in building and nurturing client relationships through targeted outreach and tailored value propositions.
To enhance analytical thinking and decision-making skills by evaluating potential markets and prioritizing leads based on data-driven insights.
To foster communication skills through preparing persuasive proposals and delivering presentations aimed at securing new partnerships or sales.
To encourage professional judgment by planning resource allocation, setting achievable targets, and addressing potential risks in business expansion.
To integrate academic marketing, sales, and negotiation concepts into executable business plans aligned with organizational goals.
To cultivate project management abilities by designing a timeline and action plan that simulates actual business development workflows.
Conduct comprehensive market research to identify at least two new potential markets for the company’s product, including assessment of customer needs, industry trends, and competitor presence.
Analyze the data collected to segment potential customers and develop detailed buyer personas.
Create a strategic outreach plan with customized value propositions targeting the most promising client segments.
Design and prepare a professional business presentation pitching the product and business collaboration opportunities to hypothetical prospective clients.
Develop a step-by-step implementation roadmap for market entry, including timelines, key performance indicators, and resource requirements.
Propose risk mitigation strategies and contingency plans for challenges such as competitive responses or changing market conditions.
Document the entire plan in a formal business development proposal report, incorporating financial projections and expected impact on revenue growth.
Present the proposal to classmates or instructors simulating a pitch to company executives or potential clients, responding to questions and feedback to demonstrate communication and persuasion skills.
