To assess the current status of medical tourism in Kerala, India.
To identify the factors influencing international patients' decision-making process for medical tourism in Kerala.
To evaluate the effectiveness of existing marketing strategies in promoting medical tourism in Kerala.
To propose new strategic marketing approaches to enhance the competitiveness of Kerala as a medical tourism destination.
Conduct a literature review on medical tourism, healthcare marketing, and destination marketing.
Collect data from hospitals, healthcare providers, and government agencies in Kerala related to medical tourism.
Analyze the data to identify the strengths, weaknesses, opportunities, and threats of medical tourism in Kerala.
Develop a marketing plan outlining new strategies to attract international patients to Kerala for medical treatments.
Present the findings and recommendations in a research paper or presentation.
