The main goal of this project is to analyze, conceptualize, and propose a business strategy for launching a personal productivity platform that supports structured living through automatic reminders and scheduled calls. In modern professional and personal settings, individuals often struggle with time management, missed deadlines, and disorganized daily routines. This project seeks to solve these issues by exploring the feasibility, user requirements, and operational implications of implementing an automated scheduling system. MBA students will address business problems such as customer segmentation, value proposition design, feature prioritization, user engagement, and monetization models. By the end of the project, students are expected to deliver a comprehensive business strategy report, including a process map, stakeholder analysis, market positioning, and revenue model for a non-technical version of the proposed application.
To complete the project successfully, students will begin by conducting a needs analysis to identify the behavioral patterns and productivity challenges of different user groups (e.g., students, professionals, elderly). This will be followed by benchmarking successful productivity and scheduling applications in the market to identify common business practices and key differentiators. Students will then create customer personas, map the user journey, and propose the platform’s functional features from a business and user-experience point of view. They will conduct a SWOT analysis and develop a go-to-market strategy including pricing, marketing, and partnership plans. Further activities include drafting guidelines for call frequency (to prevent user fatigue or spam-like behavior), exploring compliance and privacy risks (such as notification overload), and preparing documentation for operational planning. Final deliverables include a strategic proposal, stakeholder presentation, and process improvement recommendations tailored to a non-technical implementation approach.
