The primary goal of this project is to conceptualize and design an operational model for an Athletics Energy Management System (AEMS) from a business perspective. Athletic organizations often face challenges in organizing, tracking, and enhancing athletes' performance data and training metrics across multiple activities. While the original project proposes a software solution, the MBA-focused version addresses the business challenges of implementing such a system ranging from workflow planning and stakeholder engagement to data governance and impact assessment. The outcome of the project is to provide a comprehensive strategy document that outlines how sports organizations can adopt and manage athletic energy platforms to optimize training outcomes, ensure efficient resource use, and improve athlete performance monitoring from a managerial standpoint.
To successfully complete the project, students will engage in a variety of business-oriented activities. These include conducting a needs analysis to understand current inefficiencies in athletic performance tracking and evaluating stakeholder requirements such as coaches, trainers, event organizers, and athletes. Students will study comparable energy management or athletic systems to benchmark best practices, followed by mapping out an optimal operational process flow. They will develop strategic frameworks for data collection, reporting, and performance evaluation while also addressing organizational structure, scalability, and policy development. Additional responsibilities include preparing cost-benefit analysis, assessing training and change management needs, and proposing implementation timelines and stakeholder communication plans. Final deliverables will include a strategy report, operations model, documentation of performance metrics, and a formal presentation. No programming or software development is required.
