Develop practical skills in sales pipeline management, lead generation, and client relationship building, essential for driving revenue growth in a dynamic startup environment.
Apply market research and competitive analysis techniques to identify high-potential customer segments and business opportunities.
Demonstrate proficiency in designing and executing targeted outreach campaigns using digital tools and CRM software.
Enhance communication, negotiation, and presentation skills through stakeholder engagement and sales pitch development.
Exercise critical thinking and problem-solving to overcome real-world sales challenges such as customer objections, limited resources, and market competition.
Foster professional judgment to prioritize business development activities and make data-driven decisions that align with startup growth strategies.
Integrate academic concepts from sales management, marketing strategy, and consumer behavior into actionable business development plans.
Conduct comprehensive market research to identify and profile at least three target customer segments relevant to the startup’s product/service.
Analyze competitors’ sales strategies and develop a SWOT analysis to inform your approach.
Design a multi-channel lead generation campaign, specifying digital outreach methods, messaging frameworks, and timelines.
Build a mock sales pipeline using CRM software or spreadsheet tools, tracking at least 15 potential leads through various sales funnel stages.
Prepare and deliver a persuasive sales pitch presentation tailored to a chosen customer segment, incorporating value propositions and objection handling.
Simulate negotiation scenarios to address common customer concerns and close deals effectively.
Prepare a detailed report summarizing your strategic plan, anticipated challenges, key performance indicators, and recommendations for scalable business development actions aligned with startup growth objectives.
Present findings and strategic recommendations to a panel simulating startup leadership, demonstrating professional communication and decision-making skills.
