To analyze the current sales strategies employed by Senior Sales Managers within the FMCG sector focusing on digestive and confectionery products.
To evaluate the competitive landscape and customer preferences influencing sales performance in this segment.
To identify key factors driving sales growth and market share expansion for digestive and confectionery FMCG products.
To develop strategic recommendations aimed at optimizing sales force effectiveness and channel management.
To understand the role of innovation, pricing, and promotional tactics in enhancing sales outcomes.
To assess the impact of digital transformation and data-driven decision-making on sales strategy execution.
To enhance students’ capability to design comprehensive sales plans that address real-world FMCG challenges, specifically within digestive and confectionery categories.
Conduct a literature review on sales management practices relevant to FMCG, with emphasis on digestive and confectionery products.
Perform a market analysis to understand consumer behavior, competitor strategies, and key trends shaping the FMCG landscape.
Collect and analyze sales data from case studies or secondary sources to identify patterns and areas for improvement.
Develop a detailed sales strategy proposal that includes target market identification, sales channel optimization, and promotional activities.
Design a performance evaluation framework for sales teams to monitor and enhance productivity.
Explore the integration of digital tools and CRM systems in streamlining sales operations.
Prepare a comprehensive project report and presentation summarizing findings, strategic recommendations, and implementation plans to improve sales effectiveness within the digestive and confectionery FMCG sectors.
