Develop students' ability to design and implement a comprehensive sales strategy tailored to a new product introduction within a competitive market.
Enhance skills in market analysis, customer segmentation, and lead qualification to identify and prioritize high-potential clients.
Strengthen communication and negotiation competencies through simulated client interactions and sales presentations.
Foster critical thinking and decision-making by managing sales pipeline data and adjusting tactics based on performance metrics.
Cultivate professional documentation and reporting skills by preparing sales proposals, progress reports, and strategic recommendations aligned with organizational goals.
Encourage teamwork, adaptability, and problem-solving in response to common sales challenges such as customer objections, pricing negotiations, and competitive positioning.
Integrate academic knowledge from marketing, consumer behavior, and business communication into real-world sales execution and relationship management.
Analyze a provided case scenario of a company launching a new product by conducting market research and identifying target customer segments.
Develop a detailed sales strategy that includes lead generation methods, client prioritization, and sales channel selection.
Design tailored sales pitches and prepare persuasive presentations to be delivered in simulated client meetings.
Role-play negotiation sessions addressing common sales objections and closing techniques.
Build and manage a digital sales pipeline tool to track leads, follow-ups, and conversion rates, making data-driven adjustments to the plan.
Prepare comprehensive sales proposals and weekly progress reports documenting client interactions, challenges encountered, and strategic decisions.
Present a final sales performance review and strategic recommendations to senior management, demonstrating reflective analysis and forward planning.
