To explore the impact of social media marketing strategies on the sales performance of sales executives.
To analyze the effectiveness of different social media platforms in generating leads and driving sales.
To understand the role of social media communication in building customer relationships.
To identify challenges faced by sales executives when using social media for sales purposes.
To evaluate the effectiveness of content types (posts, videos, ads) in engaging potential customers.
To assess the role of personal branding and online presence in improving sales outcomes.
To analyze the relationship between social media engagement and conversion rates.
To recommend strategies for optimizing social media usage for better sales performance.
Conduct a literature review on social media marketing and its impact on sales performance.
Design and distribute a survey questionnaire to sales executives.
Collect data on social media usage, strategies, and sales results.
Analyze survey data to identify patterns and trends.
Study different social media platforms and their effectiveness in lead generation.
Evaluate challenges and limitations faced by sales executives.
Develop recommendations for effective use of social media in sales.
Prepare a comprehensive report summarizing findings, insights, and recommendations.
