To investigate the relationship between influencer marketing and consumer trust.
To examine the influence of influencer marketing on consumer purchase intent.
To analyze the effectiveness of influencer marketing in the context of marketing and advertising strategies.
To identify the key factors that contribute to the success of influencer marketing campaigns.
Conduct a thorough literature review on influencer marketing, consumer trust, and purchase intent.
Design and implement a survey to collect data on consumers' perceptions of influencer marketing.
Analyze the data collected to determine the impact of influencer marketing on consumer trust and purchase intent.
Prepare a research report detailing the findings and implications of the study for marketing management professionals.
