To understand the impact of the COVID-19 pandemic on consumer behavior and the shift towards online shopping.
To analyze the strategies adopted by e-commerce platforms and brands to adapt to the changing market dynamics.
To explore the role of digital marketing tactics in reaching and engaging with consumers in the post-COVID era.
To identify the key challenges and opportunities for marketing management students in leveraging e-commerce platforms and digital marketing tactics.
Conduct a literature review on the impact of COVID-19 on consumer behavior and the rise of e-commerce platforms.
Analyze case studies of successful e-commerce platforms and brands that have effectively utilized digital marketing tactics.
Develop a survey or interview guide to gather insights from consumers on their online shopping preferences and experiences post-COVID.
Propose recommendations for marketing management students on how to effectively leverage e-commerce platforms and digital marketing tactics in the post-pandemic era.
