To analyze the factors influencing consumer behaviour in the agri-business sector in Coromandel.
To examine the marketing strategies used by Coromandel in targeting consumers and promoting their products.
To explore the relationship between consumer behaviour and marketing techniques in the agri-business industry.
Conduct a literature review on consumer behaviour and marketing in the agri-business sector.
Collect primary data through surveys or interviews to understand consumer preferences and purchasing patterns in Coromandel.
Analyze the marketing strategies employed by Coromandel and evaluate their effectiveness in reaching target consumers.
Identify potential areas for improvement in the marketing and advertising techniques used by Coromandel to attract and retain customers.
Present findings and recommendations based on the research conducted.
