To identify the factors that influence impulse buying behaviour among Indian consumers.
To analyze the impact of marketing and advertising strategies on impulse buying decisions.
To examine the relationship between individual characteristics and impulse buying tendencies.
To provide recommendations for marketers to effectively target and influence impulse buying behaviour in the Indian market.
Conduct a literature review on impulse buying behaviour and its drivers.
Design a survey questionnaire to gather data from Indian consumers.
Collect and analyze data to identify the key factors influencing impulse buying behaviour.
Interpret the findings and make recommendations for marketing strategies.
Present the research findings in a comprehensive report and presentation.
