To examine the factors that influence impulse buying behavior among Indian consumers.
To analyze the role of marketing and advertising strategies in prompting impulse purchases.
To determine the impact of cultural, social, and psychological factors on impulse buying decisions.
To provide recommendations for marketers to effectively target and capitalize on impulse buying behavior in the Indian market.
Conduct a literature review on impulse buying behavior, focusing on relevant theories and previous studies.
Design and implement a survey or focus group study to gather data on impulse buying behavior among Indian consumers.
Analyze the data collected to identify the key drivers of impulse buying behavior in the Indian market.
Prepare a research report detailing the findings, implications, and recommendations for marketers.
