To study the disruptive impact of Unified Payments Interface (UPI) on traditional payment systems in India.
To analyze how PhonePe has leveraged UPI to promote digital payments and financial inclusion.
To evaluate the role of PhonePe in enabling access to financial services among underserved and rural populations.
To examine the behavioral shift in consumers and merchants due to UPI adoption via PhonePe.
To assess the contribution of PhonePe to India’s broader digital transformation goals.
Conduct a literature review on UPI technology, its framework, and its role in digital financial infrastructure.
Study PhonePe’s business model, features, and integration with UPI for payments, investments, and insurance.
Analyze usage trends, transaction data, and user growth statistics for PhonePe across different regions.
Collect and evaluate case studies of how PhonePe has enabled financial access in Tier 2/3 cities and rural areas.
Explore government policies and RBI initiatives that support UPI and digital inclusion.
Conduct surveys or interviews (if feasible) with users or merchants to understand their adoption journey.
Prepare a comprehensive report highlighting UPI’s disruptive impact, PhonePe’s contribution, challenges, and recommendations for strengthening digital financial inclusion.
