To understand the concept of user engagement in the context of Over-the-Top (OTT) platforms.
To analyze user engagement metrics such as number of active users, retention rate, time spent on platform, etc. in Amazon Prime.
To identify the financial impact of user engagement on Amazon Prime's revenue and profitability.
To provide recommendations for improving user engagement on OTT platforms using financial data analysis.
Conduct a literature review on user engagement in OTT platforms.
Collect and analyze user engagement data from Amazon Prime.
Analyze the financial data of Amazon Prime to understand the correlation between user engagement and financial performance.
Compare user engagement metrics of Amazon Prime with its competitors.
Develop recommendations for enhancing user engagement on Amazon Prime based on the financial analysis.
